Course Search Results

• MKTG 453: Marketing Practicum

  3.00 Credits

  University of South Carolina-Columbia

  
  Students form a working marketing agency and complete a real-world marketing campaign for a client. Working as a team, they apply marketing theory and concepts to a substantively important marketing problem. Prerequisite: MKTG 350, MKTG 351, MKTG 352. CL: 2020.
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• MKTG 454: Business-to-Business Marketing

  3.00 Credits

  University of South Carolina-Columbia

  
  Marketing strategy in marketing to other business and nonprofit organizations, emphasizing relationship building, alliances and partnerships, data interchange, power shifts in the channel and the impact of changing technology. Prerequisite: MKTG 350. CL: 2020.
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• MKTG 455: Marketing Comm & Strategy

  3.00 Credits

  University of South Carolina-Columbia

  
  Integration of advertising, sales promotion, point-of-purchase communications toward the goal of enhancing brand equity. Prerequisite: MKTG 350. CL: 2020.
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• MKTG 456: Sales Management

  3.00 Credits

  University of South Carolina-Columbia

  
  The Sales Management course is the study of building and leading high-performance sales teams to grow revenue for organizations. Prerequisite: C or better in MKTG 350 and MKTG 457. FS: 12/07/2022.
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• MKTG 457: Introduction to Sales

  3.00 Credits

  University of South Carolina-Columbia

  
  Examines fundamentals of personal selling and sales management and the development of communication and selling skills that yield desired sales results. FS: 12/07/2022.
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• MKTG 459: Marketing Channels & Distrbtn

  3.00 Credits

  University of South Carolina-Columbia

  
  Marketing functions and channel flows used to develop distribution strategies that provide effective, efficient, and reliable delivery of products and services to end-user markets. Prerequisite: MKTG 350. CL: 2020.
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• MKTG 460: Product and Brand Management

  3.00 Credits

  University of South Carolina-Columbia

  
  The primary tasks involved in developing marketing strategies from a product and/or brand management perspective, including product policy, competitive analysis, pricing, brand equity management, marketing information systems management, sales forecasting and monitoring customer satisfaction. Prerequisite: C or better in MKTG 350. FS: 12/04/2019. CL: 2020.
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• MKTG 461: Retailing Management

  3.00 Credits

  University of South Carolina-Columbia

  
  Studies retail institutions, relationships with other channel members, factors influencing patronage patterns, adapting to change in dynamic environments with emphasis on strategy implications for managers in retail organizations. Prerequisite: MKTG 350. CL: 2020.
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• MKTG 465: Marketing Strategy & Planning

  3.00 Credits

  University of South Carolina-Columbia

  
  Management of marketing organizations and integration of functions, with emphasis on planning and designing strategies and applying tools and techniques for problem solving and decision making. For marketing majors only. Prerequisite: MKTG 350, MKTG 352. CL: 2020.
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• MKTG 468: New Product Development

  3.00 Credits

  University of South Carolina-Columbia

  
  The development of new products (products or services) is a cross-functional process inside any organization. This course explores this process and how new product development managers are responsible for leading an organization from identifying marketing opportunities or gaps through product commercialization. This course is focused on how companies take ideas, prioritizes them and ultimately makes them a reality. Prerequisite: C or better in MKTG 350. FS: 12/07/2022.
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