Course Search Results

• JOUR 308: Media and Youth

  3.00 Credits

  University of South Carolina-Columbia

  
  An introduction to media uses and effects research, considering cognitive, affective, and social development as a framework for analyzing media effects on youth. FS: 06/03/2020. CL: 2020.
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• JOUR 309: Hip Hop, Media and Society

  3.00 Credits

  University of South Carolina-Columbia

  
  Hip-hop culture as a contemporary youth subculture, a historically African American aesthetic, a vehicle for mainstream media products and its impact on the innovation economy. FS: 02/02/2022.
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• JOUR 311: Minorities, Women & Mass Media

  3.00 Credits

  University of South Carolina-Columbia

  
  The study of the relationship among persons of color, women, and the mass media in the United States. FS: 06/01/2022.
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• JOUR 316: Toolkit for Concept Dev

  3.00 Credits

  University of South Carolina-Columbia

  
  Students will learn the theories and methods of applying consumer and brand insights to creative briefs and concepts. Prerequisite: C or better in JOUR 202 and JOUR 291. FS: 12/02/2020. CL: 2020.
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• JOUR 317: Toolkit for Creative Execution

  3.00 Credits

  University of South Carolina-Columbia

  
  Use of art direction and copywriting to create advertising and brand communication across a variety of media types using industry relevant software. Prerequisite: C or better in JOUR 202 and JOUR 291. FS: 02/01/2023.
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• JOUR 329: Focused Look - Brand Comm

  1.00 Credits

  University of South Carolina-Columbia

  
  Topics in advertising and strategic communications. Individual topics and prerequisites to be announced with title. FS: 06/12/2013. CL: 2020.
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• JOUR 330: Advert & Brand Comm Speakers

  1.00 Credits

  University of South Carolina-Columbia

  
  Advertising and brand communications industry experts share insights about industry trends, innovative campaigns and careers. Prerequisite: JOUR 101. FS: 06/12/2013. CL: 2020.
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• JOUR 331: Social Media Marketing

  3.00 Credits

  University of South Carolina-Columbia

  
  Instruction on how to align social media with business objectives and overall communication strategies; and exploration of how organizations have incorporated social media into various departmental functions. Prerequisite: C or better in all of the following JOUR 291; JOUR 201 or JOUR 202. FS: 09/09/2020. CL: 2020.
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• JOUR 332: Mass Communications Research

  3.00 Credits

  University of South Carolina-Columbia

  
  Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures. Prerequisite: JOUR 201 and a course in basic statistics. FS: 04/04/2018. CL: 2020.
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• JOUR 333: Public Relations for NonProfit

  3.00 Credits

  University of South Carolina-Columbia

  
  Theory and practice of developing public relations strategies and messaging for nonprofit organizations with a focus on audience research, donor relations, membership recruitment and fund raising. FS: 02/02/2022.
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