Course Search Results

• MGT 120: Small Business Management

  3.00 Credits

  York Technical College

  
  This course is a study of small business management and organization, forms of ownership, and the process of starting a new business.
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• MGT 121: Small Business Operations

  3.00 Credits

  York Technical College

  
  This course is a study of the daily operations of an established small business, emphasizing staffing, recordkeeping inventory control and marketing.
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• MGT 201: Human Resource Mgt

  3.00 Credits

  York Technical College

  
  This course is a study of personnel administration functions within a business organization. Major areas of study include job analysis; recruitment, selection and assessment of personnel; and wage, salary and benefit administration.
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• MGT 280: Executive Development

  3.00 Credits

  York Technical College

  
  This course is a study of personal leadership styles and traits appropriate for middle and upper levels of management.
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• MKT 101: Marketing

  3.00 Credits

  York Technical College

  
  This course covers an introduction to the field of marketing with a detailed study of the marketing concept and the processes of product development, pricing, promotion, and marketing distribution.
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• MKT 130: Customer Service Principles

  3.00 Credits

  York Technical College

  
  This course is a study of the importance of customer service satisfaction and the functions of various customer relations systems.
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• MKT 140: E-Marketing

  3.00 Credits

  York Technical College

  
  This course is a study of electronic marketing. In addition to traditional marketing topics, special emphasis will be placed on Internet marketing fundamentals, strategies and trends,
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• MKT 141: Electronic Commerce Strategies

  3.00 Credits

  York Technical College

  
  This course is an overview of the E-Commerce business from conception to implementation and evaluation. Special emphasis will be placed on budgeting, securing financial resources and fiscal management.
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• MKT 145: Legal Issues E-Commerce

  3.00 Credits

  York Technical College

  
  This course is a study of legal issues related to e-commerce. Special emphasis will be placed on copyright laws, intellectual property rights and patent law.
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• MKT 250: Consumer Behavior

  3.00 Credits

  York Technical College

  
  This course is a study of the buying behavior process and how individuals make decisions to spend their available resources on consumption related items.
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