Course Search Results

• IDVS 490H: Individualized Studies Project: Capstone (3).

  3.00 Credits

  Winthrop University

  
  Description: Students will complete, present, and defend the capstone project developed in IDVS390. Prerequisites: Completion of IDVS390 with a grade of C or better and permission of IDVS program director.
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• IMCO 105: Introduction to Integrated Marketing Communication (1).

  1.00 Credits

  Winthrop University

  
  Description: An introduction to the principles and practices of integrated marketing communication, including attention to advertising, public relations and sales promotion. Notes: Offered in fall and spring.
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• IMCO 206: Leadership in Digital Media

  1.00 Credits

  Winthrop University

  
  Description: Introduces students to leadership theories, trends and practices in the media industry. Focuses on mentorship, diversity, networking, career readiness. Includes engagement with media professionals.
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• IMCO 226: Multimedia Storytelling & Production

  3.00 Credits

  Winthrop University

  
  Description: Introduces digital storytelling using current software, applications and other tools to master audio-visual and textual narratives in various platforms, with emphasis on diversity and inclusion. Includes audience research through digital analytics.
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• IMCO 241: Writing for Journalism and Digital Content

  3.00 Credits

  Winthrop University

  
  Description: Professional writing and reporting for online platforms and social media, multimedia, public relations, and print and audio-visual outlets, including understanding and use of AP style and knowledge of current events. Learn to curate and fact check information in an ethical and assessable manner, guided by analytics. Notes: Offered in fall and spring.
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• IMCO 301: Media Research & Analysis

  3.00 Credits

  Winthrop University

  
  Description: Historical studies of media theory, research and effects through methods such as surveys and polling, focus groups, and social media analytics with global and diverse viewpoints. Includes data visualization and presentations. Prerequisite: 2.0 GPA.
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• IMCO 341: Strategic Communication

  3.00 Credits

  Winthrop University

  
  Description: Study of advertising and public relations theory and techniques in print, digital and electronic media with emphasis on the relationship between marketing and the creative process. Includes marketing campaigns, SWOT, strategic writing, copy and layout, media relations, and social media. Notes: Offered in fall and spring.
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• IMCO 346: Digital Newsroom, Social Media & Marketing I

  3.00 Credits

  Winthrop University

  
  Description: Combines news, video production, marketing and social media for student media outlets. Students develop digital strategies to inform the community about issues and events using audio visual storytelling, graphics and visualizations, long- and short-form journalism, and content creation. Projects include PSAs, investigative reporting and content creation.
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• IMCO 349: Digital Newsroom, Social Media & Marketing II

  3.00 Credits

  Winthrop University

  
  Description: Combines news, video production, marketing and social media for student media outlets. Students develop digital strategies to inform the community about issues and events using audio visual storytelling, graphics and visualizations, long- and short-form journalism, and content creation. Projects include PSAs, investigative reporting and content creation.
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• IMCO 370: Public Relations Principles (3).

  3.00 Credits

  Winthrop University

  
  Description: Study of communications to influence public opinion, solving public relations problems, practice in developing a public relations campaign using cross-media platforms, including digital communication. Prerequisite: Sophomore standing and 2.00 GPA or written permission of department chair. Notes: Previously offered as MCOM 370. Offered in fall and spring.
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