Course Search Results

• MKT 4900: Senior Honors Thesis Rsrch I

  3.00 Credits

  Clemson University

  
  With the guidance of a faculty advisor, students collect data, analyze data and write up their results to answer their thesis research question(s). This course builds on the work conducted in MKT 3900. Preq: MKT 3900.
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• MKT 4910: Senior Honors Thesis Rsrch II

  3.00 Credits

  Clemson University

  
  With the guidance of a faculty advisor, students polish their senior thesis with the goal of submission to a peer-reviewed marketing conference or academic journal. Completion of this course involves several rounds of revisions of the paper completed in MKT 4900. Preq: MKT 4900.
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• MKT 4950: Selected Topics in Marketing

  3.00 Credits

  Clemson University

  
  In-depth examination of timely topics in marketing. May be repeated for a maximum of six credits. Includes Honors sections. Preq: MKT 3010.
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• MKT 4980: Creative Inquiry in Marketing

  1.00 Credits

  Clemson University

  
  In consultation with and under the direction of a faculty member, students pursue scholarly activities individually or in teams. These creative inquiry projects may be interdisciplinary. Arrangements with mentors must be established prior to registration. May be repeated for a maximum of six credits. Preq: Consent of faculty member/mentor.
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• MKT 4990: Independent Study

  1.00 Credits

  Clemson University

  
  Directed readings or independent research in selected marketing areas. Topics must be selected and proposed by student. Proposals must be approved by instructor. May be repeated for a maximum of three credits. Preq: MKT 3010 and consent of instructor.
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• MKT 6230: Promotional Strategy

  3.00 Credits

  Clemson University

  
  Emphasizes promotion as the communication function of marketing. Attention is given to communication theory and promotion's relation to mass and interpersonal communication. Factors affecting promotional decision-making process are explored, and promotion as a competitive tool is examined. Preq: MKT 3010 or consent of instructor.
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• MKT 6270: International Mktg

  3.00 Credits

  Clemson University

  
  Study of marketing from the international point of view. Emphasis is on the necessary modification of marketing thinking and practice for foreign markets due to individual environmental differences. Preq: MKT 3010.
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• MKT 6280: Services Marketing

  3.00 Credits

  Clemson University

  
  Exploration and study of the nature of service organizations and the principles that guide the marketing of their products. Emphasis is on a marketing mix that is fundamentally different than that found in traditional goods marketing. Preq: MKT 3010 or consent of instructor.
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• MKT 6290: Nonprofit Marketing

  3.00 Credits

  Clemson University

  
  Examines the role and application of marketing in public and nonprofit settings. Focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations. Preq: MKT 3010 or consent of instructor.
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• MKT 6300: Product Management

  3.00 Credits

  Clemson University

  
  Management of the firm's product or service offerings. Topics include new product screening, evaluation, and development; product line and mix analysis, abandonment decisions, brand manager's role, new product development department, and others. Emphasis is on decision making. Preq: MKT 3010; or consent of instructor.
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