3.00 Credits
An in-depth exploration and analysis of special topics in brand communications, culminating in a final client-based project documented in written, oral, visual, and/or multimedia presentations. Students utilize the tenets of effective brand communications strategies while building upon communication fundamentals to build a final portfolio of work that reflects their scholarly, creative and professional areas of interest. Preq: Brand Communications minor and 12 credits of Erwin Center for Brand Communications coursework. Coreq: GC 3761.