Course Search Results

• MIS 467: E-Commerce - Data Driven Web App Disg

  3.00 Credits

  Francis Marion University

  
  E-Commerce focuses on webpage design beginning with the development of static webpages and progressing to dynamic webpage design and incorporating database content in the webpage using server-side and client-side script languages. Prerequisite:    MIS 327
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• MIS 477: Special Topics in Information Systems

  3.00 Credits

  Francis Marion University

  
  A project course in which students will analyze, design, develop and where possible implement a working information system to resolve a real world problem. Students will manage the project and prepare working documentation of the project management activities including time management, resource management, PERT/CPM analysis and Cost/Benefit analysis. In addition students will prepare documentation for use and maintenance of the information system. Prerequisite:    MIS 337 AND MIS 347 AND MIS 447 AND MIS 467
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• MIS 497: Special Studies

  1.00 - 3.00 Credits

  Francis Marion University

  
  All individual research projects are reviewed by three faculty members from two different disciplines. May be taken for credit (three hours) towards the Honors degree by special arrangement. Prerequisite:    MIS 377 AND MIS 467 AND MIS 477
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• MKT 331: Principles of Marketing

  3.00 Credits

  Francis Marion University

  
  Basic principles of marketing. Emphasis is placed on consumer's role in marketing and on marketing environment. The basic product, place, price, and promotion decisions are examined.
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• MKT 333: Marketing Research

  3.00 Credits

  Francis Marion University

  
  Research methods and procedures in the marketing process; emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise are studied. Prerequisite:    MKT 331 AND BUSI 305
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• MKT 334: Consumer Behavior

  3.00 Credits

  Francis Marion University

  
  Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student's ability to understand and predict reactions of consumers to marketing decisions. Prerequisite:    MKT 331
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• MKT 335: International Marketing

  3.00 Credits

  Francis Marion University

  
  Focuses on the role of marketing in today's global economy. Environmental differences among nations will be discussed and emphasis will be placed on the modifications of marketing thought and practices that these environmental differences require. While these important differences will be discussed, world markets where products are becoming standardized will also be emphasized. Topics include corporate organization for international marketing, the nature of marketing information and research in the international arena, and the challenges facing managers who must make international marketing decisions. Prerequisite:    MKT 331
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• MKT 336: Digital Marketing

  3.00 Credits

  Francis Marion University

  
  A study of digital marketing used for effective marketing communication. Students will learn the related creative, legal, ethical, and managerial issues affecting the use of digital marketing. Visual and audio media will be created and applied to web and mobile based platforms. Prerequisite:    MKT 331
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• MKT 337: Digital Marketing Analytics

  3.00 Credits

  Francis Marion University

  
  A study of digital marketing analytics. Students will learn the process for identifying, integrating, and evaluating digital marketing metrics for managerial decision-making Prerequisite:    MKT 331
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• MKT 338: Personal Selling and Sales Management

  3.00 Credits

  Francis Marion University

  
  Development of an understanding and appreciation of the personal selling process. Basic sales concepts, principles, and techniques are examined. Personal selling skills are enhanced through discussions, role playing, and sales presentations. Prerequisite:    MKT 331
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