Course Search Results

• MGMT B498: Strategic Human Resource Mgmt

  3.00 Credits

  University of South Carolina-Beaufort

  
  A comprehensive analysis of strategic Human Resource Management's participation in the strategic planning process.
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• MGSC B290: Computer Info Systems in Bus

  3.00 Credits

  University of South Carolina-Beaufort

  
  Concepts and techniques of business problem solving using microcomputers. Introduction to the PC operating environment, basic information system concepts and spreadsheet, presentation, database and word processing software.
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• MGSC B390: Mgmt Information Systems

  3.00 Credits

  University of South Carolina-Beaufort

  
  (Prerequisite: MGSC B290 or CSCI B101) A study of the concepts, interactions and functions of major business systems with particular emphasis on the problems and issues related to computer based systems. Included are concepts of designing information systems, collecting and processing data, reporting results of operations and controlling the business organization.
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• MKTG B350: Principles of Marketing

  3.00 Credits

  University of South Carolina-Beaufort

  
  (Prerequisites: ECON B221) Principles and concepts underlying marketing functions, including the conception, pricing, promotion and distribution of products and services and the role of marketing in society.
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• MKTG B352: Intro to Marketing Research

  3.00 Credits

  University of South Carolina-Beaufort

  
  (Prerequisites: MKTG B350 and STAT B201) Principles and concepts underlying marketing functions, including the conception, pricing, promotion and distribution of products and services and the role of marketing in society.
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• MKTG B355: Healthcare Marketing

  3.00 Credits

  University of South Carolina-Beaufort

  
  An examination of the segmentation, brand image management, and positioning strategies that underlie the strategic marketing practices of healthcare organizations. Topics include basic principles and key concepts related to the design and implementation of marketing efforts in healthcare organizations. The goal is to understand the process involved in the development and analysis of strategic healthcare marketing plans.
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• MKTG B453: Sales Management

  3.00 Credits

  University of South Carolina-Beaufort

  
  (Prerequisite: MKTG B350) This course is intended to provide the student with an understanding of the fundamentals of sales management including the recruitment, training, motivation, compensation and evaluation of a sales force.
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• MKTG B454: Mktg Communications Strategy

  3.00 Credits

  University of South Carolina-Beaufort

  
  (Prerequisite: MKTG B350) Integration of advertising, sales promotion, and point-of-purchase communications toward the goal of enhancing brand equity.
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• MKTG B455: Consumer Behavior

  3.00 Credits

  University of South Carolina-Beaufort

  
  (Prerequisite: MKTG B350) The principal objective of study is the consumer decision process as examined in a marketing context. Selected concepts from psychology, sociology, anthropology and behavioral disciplines are analyzed to develop the student's ability to understand and predict reactions of consumers to marketing decisions.
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• MKTG B457: Personal Selling and Sales

  3.00 Credits

  University of South Carolina-Beaufort

  
  (Prerequisite: MKTG B350) This course is a comprehensive survey of the basic process of personal selling and sales management applicable to all forms of business. The course is intended to provide the student with a basis for developing personal selling skills as well as understanding the fundamentals of sales management.
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