Course Search Results

• MKTG 480: UG Research in MKTG

  3.00 Credits

  The Citadel

  
  Engage in a scholarly marketing research project of mutual interest to the student and the sponsoring faculty member that results in a formal student research paper. This course was previously listed as BADM 440.
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• MKTG 490: Independent Study in MKTG

  3.00 Credits

  The Citadel

  
  Engage in a scholarly marketing research project of mutual interest to the student and the sponsoring faculty member that will result in professional student work product. This course was previously listed as BADM 490.
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• MKTG 710: Strategic Marketing

  3.00 Credits

  The Citadel

  
  This course examines how organizations gain and maintain a competitive advantage in a dynamic environment. The course emphasizes the analysis of marketing decisions involving product, price, promotion, and distribution variables. Marketing decisionmaking is explored in both domestic and global settings.
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• MKTG 730: Communications for Leadership

  3.00 Credits

  The Citadel

  
  This course provides insight on the role of organizations as communication systems in which effective writing and speaking are crucial. Emphasis is on developing awareness of verbal and written styles, interpersonal skills, and creating a repertoire of writing and speaking strategies.
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• MKTG 731: Negotiation Strategies

  3.00 Credits

  The Citadel

  
  This course emphasizes negotiation, the art and science of creating agreements between two or more parties, and introduces students to the effective use of power, persuasion, influence, and control in modern organizations. In this course students first apply theories developed as guides to improving negotiating strategies (the science). Students will then develop and sharpen negotiating skills through realistic cases (the application) with an emphasis on preparation, bidding, distributive and integrative bargaining techniques
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• MKTG 732: International Marketing

  3.00 Credits

  The Citadel

  
  This course examines detailed analysis of theories, issues, and decisions facing the global marketing manager. Emphasis is on small and large firms, innovative applications, workshops, and original research projects.
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• MKTG 733: Consumer Behavior

  3.00 Credits

  The Citadel

  
  This course consists of the study of domestic and international models of consumer behavior, including key variables from the behavioral sciences. Course content includes research methodologies, case studies, applications to decision-making, and an original student research project
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• MKTG 750: Lecture in Marketing

  3.00 Credits

  The Citadel

  
  This course may be elected by students to perform advanced study and/or research in a particular area. Special topics covered within the seminar, as well as required prerequisites are at the discretion of the instructor
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• MKTG 795: Independent Study

  3.00 Credits

  The Citadel

  
  This is an advanced course that may be taken by graduate students desiring to engage in a research/scholarly project of mutual interest to the student and the faculty member who directs the study. The course is intended to be rigorous. The course structure, evaluation process, and expected outcomes should be clearly delineated by the instructor in advance.
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• MLNG 410: Europe Lit Mvmt to 1789

  3.00 Credits

  The Citadel

  
  An extensive, in-depth survey of influential literary movements on the Continent, beginning with the High Middle Ages and early Italian Renaissance, continuing through the late Renaissance, the Golden Age in Spain, the Classical Age, up to the end of the Age of Enlightenment. While the focus of the course will be on major writers and representative works of each period (e.g., La Chanson de Roland, Bocaccio, Cervantes, Racine, Rousseau, Goethe), the significant intercultural borrowings and literary and artistic cross-fertilization among the intelligentsia of France, Germany, Italy, and Spain will be studied and put in their proper sociological contexts.
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