PRSC 326 - Brand Strategy & Advertising

Institution:

Coastal Carolina University

Subject:

Description:

(3 credits)(Prereq: PRSC*309) Covers effective brand strategies and how to manage a brand identity. Topics may include brand positioning, strategic brand management, and creative development. Students learn how to select target audiences and measure a brand's effectiveness. Offered as needed

Credits:

3.00

Credit Hours:

Prerequisites:

Take PRSC*309;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Communication, Media, and Culture; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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