PRSC 324 - Media Planning

Institution:

Coastal Carolina University

Subject:

Description:

(3 credits)(Prereq: PRSC*309) Covers how various media are utilized in communication campaigns. Students learn strategy and theory guiding best choices and uses of media, how to determine appropriate audiences, and skills and background required for media buying. Offered as needed

Credits:

3.00

Credit Hours:

Prerequisites:

Take PRSC*309;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Communication, Media, and Culture; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.