PRSC 312 - Media Relations

Institution:

Coastal Carolina University

Subject:

Description:

(3 credits)(Prereq: PRSC*309) A comprehensive study of media relations from the perspective of both proactive and reactive public relations practice. Emphasis is placed on writing for media, interacting with journalists, holding news conferences, understanding the role of the internet and interactive media, responding to organizational crises, and evaluating media relations effectivess. F,S,Su

Credits:

3.00

Credit Hours:

Prerequisites:

Take PRSC*309;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Communication, Media, and Culture; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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