PRSC 311 - Organizational Comm/Advertise

Institution:

Coastal Carolina University

Subject:

Description:

(3 credits) Introduces the role and purpose of advertising in communication and the economy. Topics may include advertising theory, audience development, media selection, media buying, reach, frequency, creative strategy, and tactics. Students use theories to evaluate advertising messages, creative development, and audience impact. Offered as needed

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Communication, Media, and Culture; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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