MKTG 479 - Nonprofit Marketing

Institution:

University of South Carolina-Columbia

Subject:

Marketing

Description:

Overview of the unique challenges associated with marketing the offerings of a nonprofit organization. Organizing, planning, implementing, and controlling marketing efforts of nonprofit organizations. Focus on fundraising, market research, positioning, and communications. FS: 12/06/2023.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sc.edu/

Phone Number:

(803) 777-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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