MKT 640 - Consumer Behavio Digital World

Institution:

Lander University

Subject:

Marketing

Description:

MKT 640.CONSUMER BEHAVIOR IN THE DIGITAL WORLD This course examines the relation between marketing strategies and the psychological and sociological factors affecting consumer behavior in a digital environment. Prerequisite: MKT 614.Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.