MKT 650 - Digital Marketing

Institution:

Lander University

Subject:

Marketing

Description:

MKT 650.DIGITAL MARKETING This course investigates the use of digital marketing as a key marketing strategy within an organization. The course applies the principles and practices of digital marketing to management decisions. A range of digital marketing tools and tactics are explored, including: email marketing, search engine optimization, content marketing, display advertising, social media, mobile apps, analytics, and more.The course also examines the impact of digital marketing on society, both domestic and global.Prerequisite MKT 614 Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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