MKTG 468 - New Product Development

Institution:

University of South Carolina-Columbia

Subject:

Marketing

Description:

The development of new products (products or services) is a cross-functional process inside any organization. This course explores this process and how new product development managers are responsible for leading an organization from identifying marketing opportunities or gaps through product commercialization. This course is focused on how companies take ideas, prioritizes them and ultimately makes them a reality. Prerequisite: C or better in MKTG 350. FS: 12/07/2022.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sc.edu/

Phone Number:

(803) 777-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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