MBAD 523 - Customer Exp Design/ Diga Wld

Institution:

College of Charleston

Subject:

Master Business Administration

Description:

Designing consumer experiences (CX) is a central importance for firms. As such, this course will arm you with skills to help design consumer experiences that enhance branding and loyalty. Recognizing the blending of consumers' experiences between physical and digital spaces, this course will recognize the integrated nature of CX design in the 21st century and the social implications of digitizing these experiences.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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