MKTG 350 - Social Media Marketing

Institution:

College of Charleston

Subject:

Marketing

Description:

Social media marketing is a skill that is regularly requested of marketing professionals due to consumer demand and expanded marketing efforts. This course investigates social media from a broad strategic marketing perspective, where consumers are central to planning and interaction. The course will identify how to utilize this tool to facilitate marketing's role in this broader environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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