MKTG 332 - Sales Mgmt and Personal Sellin

Institution:

College of Charleston

Subject:

Marketing

Description:

This course provides students with an in-depth look at the sales function in a variety of organizations. It is designed to help students develop abilities to sell and to ultimately manage the sales function. Topics include communication principles, building relationships, sales calls, presentations, negotiating, the salesperson as manager, and ethical & legal issues in selling. This course examines how to sell, overcome objections, and gain the confidence to market products and services in the marketplace.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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