GC 3620 - Brand Design & Creative Dir

Institution:

Clemson University

Subject:

Graphic Communications

Description:

Explores the commercial application of brand design elements that lead to the unique business value propositions that drive effective brand growth. The course covers graphic design, composition, and strategic creative decision-making in business and marketing contexts, and provides an overview of typography, branding identity design, and art direction to prepare students for careers in marketing, brand building, graphic communications, and advertising strategy. Preq: Sophomore standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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