MKT 3320 - Digital Marketing

Institution:

Clemson University

Subject:

Marketing

Description:

This course provides students with an overview of key topics in digital marketing. Best practices for creating and managing a digital marketing strategy are examined. Students familiarize themselves with digital marketing methods, the digital landscape, digital marketing strategies, and implementation and broader business issues. The course utilizes readings and case studies in class as well as a team digital marketing presentation to drive home learning. Preq: MKT 3010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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