JOUR U351 - Social Media Strategy

Institution:

University of South Carolina-Upstate

Subject:

Description:

Planning and application for the purposes of public relations and strategic communication campaigns. Topics include landscape analysis, objective-driven tactic development, monitoring, evaluation, crisis planning, analytics, budgeting, and calendaring. Prerequisite: ENGL U102.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscupstate.edu

Phone Number:

(864) 503-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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