MKT 3030 - Marketing and Society

Institution:

Clemson University

Subject:

Marketing

Description:

Using a combination of interactive lectures and application project-based learning, this course presents an in-depth exploration of global challenges at the intersection of marketing and society. Emphasis is placed on the societal impact of marketing decisions and practices. Topics include ethics, materialism, globalization, environmental sustainability, the political and economic philosophy underlying marketing, and topical issues that arise in relation to society and marketing. Preq: MKT 3010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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