MKT 340 - Digital Marketing

Institution:

Lander University

Subject:

Marketing

Description:

MKT 340.DIGITAL MARKETING This elective course prepares students with a fundamental understanding of digital marketing channels and how successful marketing campaigns in today's technology driven environment use numerous online and mobile platforms. It covers the principles of digital marketing including internet marketing strategies, user-generated content, search engine optimization, email marketing, viral marketing, social media and mobile marketing campaigns (including SMS text), content strategy, paid and organic search advertising and new and emerging advertising media. Prerequisites: "C" or better in MKT 201 and junior standing. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

( MKT 201

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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