MBA 8730 - Digital Strategy Capstone

Institution:

Clemson University

Subject:

Business Administration

Description:

The Digital Brand Communications concentration culminates in a professional business project capstone where all strategic learning and digital channel planning tactics from the program are applied toward a real-world digital strategy project. Business students provide digital recommendations for solving a brand's challenge and generate a campaign that meets business objectives. Preq: MBA 8210 and MBA 8220 and MBA 8230 and MBA 8550.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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