SMGT 518 - Sport Marketing

Institution:

The Citadel

Subject:

Description:

This course investigates principles and processes in of marketing functions involved in the multi-billion-dollar sport industry. It covers the fundamental marketing concepts as related to sport, such as products, promotions, pricing, public relations, sport branding and sponsorship, media and communications. Students will learn to apply these components to sport market research and practice.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/15/2018 - 08/14/2020 

Institution Website:

www.citadel.edu

Phone Number:

(843) 225-3294

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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