MKTG 403 - Marketing Analytics & Inquiry

Institution:

The Citadel

Subject:

Description:

Learn how to develop performance measurement systems for marketing channels, incorporating measuring website traffic, conducting market research, estimating usage patterns, and interpreting website visitor behavior. Review online metrics, compare marketing analytics vendors, and develop ways to communicate performance. Explore key concepts and methods of marketing research apply those tools to solve real-life business problems. This course was previously listed as BADM 441.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/15/2019 - 08/14/2020 

Institution Website:

www.citadel.edu

Phone Number:

(843) 225-3294

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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