HRTM 388 - The Service Experience

Institution:

Coastal Carolina University

Subject:

Hospitality/Resort Tourism

Description:

(3 credits)(Prereq: HRTM*101 or HRTM*150) This course covers the unique principles of managing and marketing the guest service experience. Students develop an in-depth understanding of service design, service quality, value co-creation, service culture and environment, employee training and motivation, planning and delivery of guest services, and service failure and recovery. F,S

Credits:

3.00

Credit Hours:

Prerequisites:

Take HRTM*101 or HRTM*150;

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Mkt, Hospitality & Resort Tour; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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