PSYC B404 - Psych Consumer Behavior

Institution:

University of South Carolina-Beaufort

Subject:

Psychology

Description:

(Prerequisite: PSYC B101) Psychological Principles and concepts applied to advertising and selling, promotion, consumer attitudes, psychological measurement and prediction, and influence in consumer behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscb.edu

Phone Number:

(843) 208-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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