MBA 8220 - Digital Content Strategy

Institution:

Clemson University

Subject:

Business Administration

Description:

This course provides an overview and application of brand building content strategies and evaluation metrics via digital channels to achieve business goals. The science of building a brand as it relates to the customer's online experience, and the importance of internal business culture and the impact of external content are also covered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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