MBA 8210 - Brand Insights & Digital Trend

Institution:

Clemson University

Subject:

Business Administration

Description:

This course provides a strategic business-focused overview of various brand communications channels and platforms and their impact on the customer journey as it relates to brand building, driving sales and ultimately business growth. Professional business students leverage digital tools and data to analyze trends and uncover insights for digital strategies. An overview of Customer Relationship Marketing (CRM) data and personalized digital experiences are included. Various business case studies and real brand applications are applied.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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