IMCO 370 - Public Relations Principles (3).

Institution:

Winthrop University

Subject:

Integrated Marketing Comm

Description:

Description: Study of communications to influence public opinion, solving public relations problems, practice in developing a public relations campaign using cross-media platforms, including digital communication. Prerequisite: Sophomore standing and 2.00 GPA or written permission of department chair. Notes: Previously offered as MCOM 370. Offered in fall and spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/25/1993 - 08/14/2020 

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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