IMCO 341 - Strategic Communication

Institution:

Winthrop University

Subject:

Integrated Marketing Comm

Description:

Description: Study of advertising and public relations theory and techniques in print, digital and electronic media with emphasis on the relationship between marketing and the creative process. Includes marketing campaigns, SWOT, strategic writing, copy and layout, media relations, and social media. Notes: Offered in fall and spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

08/25/1993 - 08/14/2020 

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.