MKTG 348 - Brand Management

Institution:

College of Charleston

Subject:

Marketing

Description:

A firm's brand name, identity, image and reputation are among its most valuable assets. A relentless focus on the management of these assets is therefore critical, yet doing so has become increasingly difficult for firms. Advances in technology, global economic disparities, increased competition and costs, and amplified scrutiny of firms due to the ease of information/misinformation proliferation are some of the key challenges faced in the brand management domain today. In this course, students obtain a robust understanding of the current challenges faced by marketing managers as well as learning the necessary strategies and tactics to build strong brand positions in dynamic, competitive environments.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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