MKT 8640 - Qualitative Consumer Insights

Institution:

Clemson University

Subject:

Marketing

Description:

Provides an overview of qualitative approaches to conducting marketing research. Theories and methodologies of qualitative research examined in the course include ethnography, case study, life narratives, document analysis, and interview methods. Application and assessment of qualitative approaches to marketing research problems and topics are addressed with course assignments, experiential exercises, and the final research project.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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