MKT 8220 - Social Media and Marketing

Institution:

Clemson University

Subject:

Marketing

Description:

This course combines an understanding of how social media influences consumer behavior with the evolving nature of social media platforms. The course examines approaches for developing and evaluating the effectiveness of social media strategy within existing and emerging platforms.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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