MKT 8000 - Internal Marketing Comm

Institution:

Clemson University

Subject:

Marketing

Description:

Communication is integral to the marketing function within an organization and is a critical component for success in the workplace. Students learn how to use the communication model for designing effective written and oral communication within a business setting. This course emphasizes elements of persuasive communication to design messages for diverse and possibly resistant audiences. Students also learn how to present information in a credible and convincing way.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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