MKT 4220 - Applied Selling

Institution:

Clemson University

Subject:

Marketing

Description:

This course builds on introductory selling courses to focus on real-world application of complex selling principles such as B2B buyer behavior, interpersonal communication, sales planning, presentations, team selling and sales leadership. Students visit industry sites to get an up-close perspective of these frameworks in contemporary sales contexts. Additionally, a large portion of the class is dedicated to role play practice and preparation for sales competition(s). At the end of this course, students are able to identify potential customers, perform problem discovery, develop innovative solutions and present effectively while coordinating relationships within selling and buying organizations. Preq: MKT 3240 or MKT 3250 and membership in the Sales Innovation Program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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