GC 3730 - Media Management in Brand Comm

Institution:

Clemson University

Subject:

Graphic Communications

Description:

This course covers theory, strategy, and practice of media management in all channels of paid media, as well as the integration of paid media with other components of brand communications. Preq: GC 3700.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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