GC 3700 - Survey of Brand Communications

Institution:

Clemson University

Subject:

Graphic Communications

Description:

This course provides a historical overview of the brand communications industry, introduces the concept of the industry ecosystem and players therein, and provides an overview of disciplines and the roles they play in the development of brand communications. Preq: Sophomore standing. Coreq: GC 3701.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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