COMM 216 - Prin & Prac of Strategic Comm.

Institution:

College of Charleston

Subject:

Communication

Description:

This course introduces the fundamental theories, concepts, and applications of strategic communication. Emphasis is placed on the creative integration of public relations, integrated marketing communication and brand communication to increase organizational effectiveness. Students will learn best practices as well as discuss contemporary issues and explore career opportunities in strategic communication.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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