SPMA 490 - Sales and Promotion in Sport (3).

Institution:

Winthrop University

Subject:

Sport Management

Description:

Description: Purpose of this course is develop critical thinking skills to maximize practical application of sport marketing theory to the sport industry environment. This course will focus on ticket sales technique, sport sponsorship activation, effect of advertising in sport, and utilization of consumer behavior research in both the professional and amateur levels. Prerequisite: SPMA Major, Grade of C or better in SPMA 480, Cumulative GPA of 2.5 Notes: Offered in fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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