MKTG 485 - Services Marketing (3).

Institution:

Winthrop University

Subject:

Marketing

Description:

Description: Contemporary issues in services marketing with emphasis on understanding the major difference between goods and services and the unique requirements involved in the marketing and selling of services. The course will build and expand on ideas from more general marketing courses to make them specifically applicable retailing/service channels. Prerequisite: MKTG 380 and HMXP 102 with a grade of C- or better.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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