MKTG 484H - Sport Marketing (3:2:2).

Institution:

Winthrop University

Subject:

Marketing

Description:

The purpose of this course is to further explore the principles of marketing and how these concepts relate to the context of sport. Major components to be stressed will be the uniqueness of marketing sport, the sport product's attributes, application of the four P's of marketing to the sport setting, sport marketing's fifth P, sales and customer service in sport, and the interaction and coordination of these marketing principles. Prerequisites: Junior or Senior standing, grade of C- or higher in MKTG 380, SPMA 101, and HMXP 102. SPMA major or consent of instructor. Notes: Offered in spring. SPMA 101 may be taken concurrently with this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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