MKTG 387 - Digital Marketing and Promotion Management (3).

Institution:

Winthrop University

Subject:

Marketing

Description:

Description: Contemporary theory and practice of marketing communications in the areas of digital marketing and sales promotions management. Emphasis will be placed on planning and executing of digital marketing strategics and tactics along with sales promotions. Students will also learn about related analytics. Pre-requisites: 2.0 minimum GPA; minimum grade of C- in HMXP 102 and MKTG 380.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winthrop.edu

Phone Number:

(803) 323-2211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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