MEDA 351 - Social Media

Institution:

Lander University

Subject:

Media

Description:

This course will examine today's evolving world of social media and how to target and attract communities and create awareness. Students will explore search engine optimization, social media research, consumer behavior, strategic planning, and social media campaigns on social platforms like Facebook, Twitter, Foursquare, Linkedin and Google+. Prerequisites: MEDA 101. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MEDA 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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