MEDA 345 - Advertising Strategies/Design

Institution:

Lander University

Subject:

Media

Description:

This course will concentrate on brand identity and targeted advertising across multiple media outlets. Students will explore the fundamental principles of branding, placement, and digital solutions. Students will learn how to strategically utilize each medium into a singular campaign that will be presented at the end of the course. Prerequisites: MEDA 204 or MEDA 341. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

( MEDA 204 or( MEDA 341

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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