MKT 9010 - Consumer Behavior Seminar II

Institution:

Clemson University

Subject:

Marketing

Description:

Current research, consumer methods and managerial perspectives on consumer behavior are considered in this seminar. Also covered are important current issues in consumer research, including theory testing and consumer research methods, as well as managerial and policy related consumer research (e.g., pricing, product and brand decision making, and knowledge calibration. Preq: Consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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