MKT 9000 - Consumer Behavior Seminar I

Institution:

Clemson University

Subject:

Marketing

Description:

Current and classic perspectives on consumer behavior and research are covered in this seminar. Both social and cultural influences are considered, as well as individual influences on consumption activity. Topics include motivation, information processing, attention and perception, memory, affect, goal pursuit, self-regulation, and persuasion. Preq: Consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clemson.edu

Phone Number:

(864) 656-4636

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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